David A. Holdford, Ph.D.
Department of Pharmacotherapy & Outcomes Science
Faculty/Staff picture
  •   VCU Health Sciences Research Building, Room 213
  • School of Pharmacy
    Dept of Pharmacotherapy & Outcomes Science

    410 N 12th Street
    Box 980533
    Richmond, VA 23298-0533
  •  (804) 828-6103
    (804) 628-3991
David A. Holdford, BSPharm., M.S., PhD, FAPhA received his B.S. in Pharmacy from University of Illinois, M.S. from Ohio State, and Ph.D. from South Carolina. Prior to entering academia, he practiced as a hospital pharmacist in Chicago and South Carolina. Dr. Holdford conducts research, teaches, and consults in health outcomes research, pharmaceutical marketing, and leadership development. He is the author of several published textbooks in Pharmacy and has authored over 100 papers and book chapters in health care and business publications.

Area of Focus

  • Applied Pharmacoeconomics
  • Pharmacist Entrepreneurship
  • Marketing Pharmacist Services and Pharmaceuticals
  • Health Outcomes Research


  • Ph.D., Pharmacy Administration (University Of South Carolina, 1995)
  • M.S., Pharmacy Administration (Ohio State University, 1981)
  • B.S., Pharmacy (University of Illinois at Chicago, 1980)


PubMed Search
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Books/Book Chapters

  • Leadership And Advocacy For Pharmacy By Cynthia J. Boyle (Editor), Robert S. Beardsley (Editor), David A. Holdford (Editor) American Pharmacists Association Publications, Washington, Dc. 2007.
  • Holdford DA, Brown TR, editors. Introduction to Hospital and Health-System Pharmacy Practice. 1st ed. Bethesda, Maryland: American Society of Health-Systems Pharmacists; 2010.
  • Holdford DA. Marketing for Pharmacists. 3rd Edition. 2015.